Strategy
The Jevons Paradox of Software Development
AI is reducing the cost of code generation to near zero. Why this won't lead to less software, but to an explosion.
Peek inside the book
Key thesis excerpts
Innovation
The ChatGPT Moment and What Comes Next
How a cold November evening in 2022 changed everything — and what the real series after the pilot is.
Transformation
When Code Costs Nothing: Value Shifts to Intent
In a world without development costs, the ability to decide becomes the decisive competitive advantage.
Pipeline
The 4P Pipeline: The New Operating Model for Product Teams
Four phases for speed and quality: Perceive, Prompt, Produce, Pitch. How to go from problem to solution in one day.
Strategy
The End of the Bottleneck and Europe's Second Chance
Why the low digital maturity of German companies could now become an advantage — if we understand the new rules.
The Author
Matthias Schrader is one of Germany's digital pioneers. In the mid-1990s, he founded SinnerSchrader and developed e-commerce solutions for startups whose products became ready for IPO in record time. In 1999, SinnerSchrader went public and was among the few companies that not only survived the Neuer Markt but actually emerged stronger from that era. In 2006, Matthias Schrader founded the NEXT Conference, which within just a few years established itself as the leading conference for digital transformation in Germany. Subsequently, SinnerSchrader, with over 500 consultants, designers, and software developers, primarily supported DAX corporations in developing digital products. In 2017, the global management and technology consultancy Accenture acquired the company for a nine-figure sum. Following this, the author was responsible for Accenture Interactive/Song's business in Germany, Austria, and Switzerland until the end of 2022. In 2024, he founded the AI-native consultancy and agency OH-SO Digital in Hamburg, Berlin, Munich, and Prague together with numerous longtime colleagues.